{"id":546,"date":"2025-09-30T19:47:27","date_gmt":"2025-09-30T19:47:27","guid":{"rendered":"https:\/\/abrahamgeifman.com\/?p=534"},"modified":"2025-09-30T19:47:27","modified_gmt":"2025-09-30T19:47:27","slug":"nuestra-nueva-relacion-con-el-algoritmo-de-instagram","status":"publish","type":"post","link":"https:\/\/abrahamgeifman.com\/en\/nuestra-nueva-relacion-con-el-algoritmo-de-instagram\/","title":{"rendered":"Our New Relationship with the Instagram Algorithm"},"content":{"rendered":"

\u201cManipulating\u201d the algorithm is no longer a dirty phrase. With the arrival of Reels\u2019 new fine-tuning feature\u2014an Instagram test that allows users to indicate which topics they want to see more or less of\u2014the playing field is shifting. Brands can, and should, now design content with the goal of \u201cteaching\u201d the machine to favor them without breaking the rules or resorting to cheap engagement bait. Instagram confirmed that it will test controls allowing people to fine-tune their algorithms, beginning with interest-topic toggles in Reels. The idea could expand to other feeds and markets where Reels may even become the default view.<\/p>\n

What does this mean in practice? It means that we stop \u201cguessing\u201d and begin \u201csignaling.\u201d The game is no longer about hacking; it is about co-creating with the algorithm. If users can fine-tune their interests, our content must be readable both by humans and by the recommendation system. In other words: greater thematic clarity, formats that maximize strong signals\u2014completed views, saves, and shares\u2014and less dependence on short-lived tricks.<\/p>\n

Instagram has spent months promoting Reels and adjusting its metrics. Various 2025 guides emphasize that actual performance is measured by reach and views, as well as by how your \u201ctrial\u201d Reels compare with similar ones\u2014not by likes. In short: visibility before vanity, with continuous learning based on each content cohort.<\/p>\n

The Thesis: \u201cAlgorithm-First\u201d Without Losing Your Soul<\/p>\n

When users can fine-tune their feeds by topic, editorial positioning once again becomes strategic. If your brand is synonymous with two or three clearly defined topics, you make it easier for users\u2014and the algorithm\u2014to categorize you positively. This supports:<\/p>\n

    \n
  1. Discovery: your content is placed into more relevant topic \u201cbuckets.\u201d<\/li>\n
  2. Persistence: if someone selected \u201cI want to see more of X,\u201d you are more likely to appear again.<\/li>\n
  3. Cumulative signals: recurring series and formats increase anticipation\u2014and retention\u2014for each episode.<\/li>\n<\/ol>\n

    7 Steps to \u201cTune\u201d Instagram in Your Favor<\/p>\n

      \n
    1. Define your territories\u2014a maximum of three: the customer\u2019s problem, product use, and the surrounding culture or lifestyle. Name them explicitly in on-screen titles and descriptions. Avoid keyword stuffing and aim for semantic clarity.<\/li>\n
    2. Series > isolated pieces: Create 30\u201345-second Reels with a consistent opening, a clear promise within the first three seconds, and a closing micro-CTA that provides value, such as \u201csave the template\u201d or \u201cshare this with your team.\u201d This encourages completed views and saves\u2014signals the ranking system interprets as \u201cshow me more of this.\u201d<\/li>\n
    3. Machine-readable format: use a cover with descriptive text, native subtitles, and a small number of specific hashtags\u2014one branded hashtag and two topic-based hashtags. Think of them as \u201chuman metadata\u201d that helps the classifier.<\/li>\n
    4. Weekly micro-tests: publish three Reels from the same content territory using different angles or hooks. Evaluate them against their own cohort\u2014not against static carousels. Keep what performs well and remove what gets in the way.<\/li>\n
    5. Signals beyond the video: include descriptions that clearly communicate the benefit, such as \u201cdownloadable checklist in the pinned comment.\u201d Saves and shares carry more weight than a casual like.<\/li>\n
    6. Customize for test markets: Instagram is testing changes to navigation and feed controls. If you operate in pilot regions, place even greater emphasis on Reels as the primary entry point.<\/li>\n
    7. Algorithm ethics: no bait and no manufactured controversy. Focus on usefulness and honest entertainment. Platforms are tightening their policies, and public scrutiny is increasing. Do not compromise your brand by taking shortcuts.<\/li>\n<\/ol>\n

       <\/p>\n

      Content That \u201cTeaches\u201d the Algorithm<\/p>\n

        \n
      • Actionable lists (\u201c3 mistakes that send your cloud costs soaring\u201d).<\/li>\n
      • Educational before-and-after content (problem \u2192 process \u2192 result).<\/li>\n
      • Templates and frameworks (checklists, prompts, briefings).<\/li>\n
      • Create \u201cDuets\u201d with compatible creators whose audiences are already interested in your chosen topic. Co-create and tag them; these are powerful social signals.<\/li>\n<\/ul>\n

        Metrics That Matter in This Era<\/p>\n

          \n
        • Completed views and watch time (actual retention).<\/li>\n
        • Saves and shares (intent for future use and perceived value).<\/li>\n
        • Discovery rate (non-followers vs. followers).<\/li>\n
        • Series consistency\u2014performance by episode and by season. On Reels, a like-for-like comparison by Reel type is more meaningful than the profile-wide average.<\/li>\n<\/ul>\n

          The new wave is not about \u201cbeating\u201d the algorithm, but becoming its strongest ally through clearly defined topics, formats that retain attention, signals of value, and editorial consistency. If users can now fine-tune their experience, you must fine-tune your proposition. On an Instagram platform with three billion users and Reels serving as its main corridor, whoever communicates the clearest signals will gain visibility, community, and, above all, business.<\/p>\n

           <\/p>","protected":false},"excerpt":{"rendered":"

          \u201cManipular\u201d el algoritmo ya no es mala palabra. Con la llegada del nuevo ajuste fino de Reels, una prueba de Instagram para que los usuarios indiquen qu\u00e9 temas quieren ver m\u00e1s o menos, la cancha apunta hacia un cambio: ahora las marcas pueden (y deben) dise\u00f1ar contenido pensando en c\u00f3mo \u201cense\u00f1arle\u201d a la m\u00e1quina a […]<\/p>\n","protected":false},"author":1,"featured_media":555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[20,12,16,22],"class_list":["post-546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-abraham-geifman","tag-instagram","tag-marketing","tag-social-media"],"_links":{"self":[{"href":"https:\/\/abrahamgeifman.com\/en\/wp-json\/wp\/v2\/posts\/546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abrahamgeifman.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abrahamgeifman.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abrahamgeifman.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abrahamgeifman.com\/en\/wp-json\/wp\/v2\/comments?post=546"}],"version-history":[{"count":0,"href":"https:\/\/abrahamgeifman.com\/en\/wp-json\/wp\/v2\/posts\/546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abrahamgeifman.com\/en\/wp-json\/wp\/v2\/media\/555"}],"wp:attachment":[{"href":"https:\/\/abrahamgeifman.com\/en\/wp-json\/wp\/v2\/media?parent=546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abrahamgeifman.com\/en\/wp-json\/wp\/v2\/categories?post=546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abrahamgeifman.com\/en\/wp-json\/wp\/v2\/tags?post=546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}