/ Books
Content Marketing for a Distracted Consumer
Based on his career at leading companies such as Quaker Oats, Seagram, HCLSoftware, IBM, SAP, and Ogilvy & Mather, as well as through his consulting and academic work at ITAM and Universidad Anáhuac, the author reveals how to create content that is relevant, memorable, and, above all, effective. An essential book for professionals seeking to make their brand or company stand out in the age of distraction.
/ Books
Marketing #DIGITAL with Sals@
Digital marketing continues to evolve, and the way our local context receives, adapts, and applies these practices is essential to leveraging them effectively in support of products and services.
This book is a second compilation of articles based on applying these lessons within the local context.
/ Books
Marketing with Salsa
The general theory of marketing as a discipline for anticipating, identifying, and satisfying consumer needs to improve business performance has already been written and reviewed by leading authors, most of whom come from mature and, to some extent, homogeneous markets.
#artificialintelligence #AIinmarketing #marketingstrategy #digitalselling
AI Is Efficient, but Not Effective in Marketing
Artificial intelligence is not going to do your marketing for you. But when used wisely, it multiplies the effectiveness of every stage of the customer journey. In this video, I give you a framework for understanding exactly where AI adds value—and where your judgment remains irreplaceable.
Today, we confuse producing with achieving and speed with effectiveness. The result is a “sea of sameness”: thousands of companies using the same AI to generate more content, faster…
/ Digital Strategist · Martech and AI · Digital Sales
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What I Learned from Account-Based Marketing
Does your marketing team generate hundreds or thousands of leads every month, while sales manages to close only a handful?
Why Is My Company Selling Less?
5 Silent Growth Inhibitors that I encounter when assessing B2B companies that have stalled.