/ Consultant · Speaker · Trainer · Writer
The Impact of Marketing and AI It's only achieved with prior strategic work
I’m Abraham Geifman: a digital marketing strategist, author, speaker, and professor with more than 30 years of experience helping companies across Mexico and Latin America. I have advised more than 100 organizations across a wide range of industries, contributing to their growth and brand positioning.
/ About Abraham
More Than 30 Years watching how the game is changing
- In-Company Corporate Training
- Speaking Engagements and Keynotes
- Strategic digital marketing and eCommerce consulting
- MarTech stack selection and architecture
- Digital Selling
- SOSTAC® Certified Planner
- RACE® Digital Marketing Planning Certified Consultant
- LinkedIn Certified Trainer (Social Selling)
- Expert in Applied AI — University Isabel of Madrid
“Technology must follow business strategy. Never the other way around.” – Abraham Geifman
Digital Strategist · Martech and AI · Digital Sales
Transforming Digital Strategies
Expertise
/ Consulting
100+ companies have already stopped improvising in digital strategy
I work side by side with the marketing and sales teams of companies ranging from SMEs to large corporations across sectors such as retail, energy, technology, consumer goods, and B2B services. Together, we design digital strategies, select the right MarTech stack, and build Digital Selling processes that remain effective over time. No generic formulas: every project begins with a genuine assessment of your business, your market category, and your team.
Companies Advised
3 Certifications
SOSTAC®, RACE®, LinkedIn Social Selling Trainer
/ Corporate Training
Take Your Team sales and marketing to the next level
I design in-company training programs in Digital Marketing, Digital Selling, and Artificial Intelligence, tailored to your industry, sales cycle, and your team’s level of digital maturity. These are 100% hands-on workshops featuring exercises on real platforms—not canned theory packaged in a PDF.
Digital Selling
- Intermediate · 8 hrs
B2B prospecting and sales using LinkedIn, Sales Navigator, CRM, and AI.
Digital Marketing Fundamentals
- Beginner–Intermediate · 8 hrs
Advanced Digital Marketing
- Advanced · 8 hrs
B2B influencer marketing, MarTech stack, and integrated campaigns.
eCommerce and Omnichannel
- Intermediate · 8 hrs
Digital sales strategy and integrated customer experience.
CRM and Account-Based Marketing
- Intermediate–Advanced · 8 hrs
Strategic account management and hyper-personalized marketing.
Applied AI in Sales and Marketing
- Beginner–Intermediate · 8 hrs
AI tools and methodologies for sales teams.
Master the art of creating profitable influencer campaigns that generate real sales. No more wasted investments: discover how to convert followers into paying customers.
In a world where we lose focus every 40 seconds and have only 3 seconds to capture our audience's attention, traditional content marketing no longer works.
Designed for business owners, entrepreneurs, and executives looking to enhance their digital skills and effective sales techniques on online platforms.
Learn to transform data into effective strategic decisions through complete mastery of digital analytics and advanced measurement methodologies.
Did you know you only have 7 seconds to make a first impression and that 90% of sales executives are virtually invisible in the digital world?
Master the art of creating profitable influencer campaigns that generate real sales. No more wasted investments: discover how to convert followers into paying customers.
In a world where we lose focus every 40 seconds and have only 3 seconds to capture our audience's attention, traditional content marketing no longer works.
Designed for business owners, entrepreneurs, and executives looking to enhance their digital skills and effective sales techniques on online platforms.
Learn to transform data into effective strategic decisions through complete mastery of digital analytics and advanced measurement methodologies.
Did you know you only have 7 seconds to make a first impression and that 90% of sales executives are virtually invisible in the digital world?
Cases of Success
/ Speaker
More Than 70 speaking engagements in academic and business forums
I have brought topics such as digital marketing, sales, MarTech, and Artificial Intelligence to business and academic forums across Mexico, Spain, and Latin America—from universities such as ITAM and Universidad Anáhuac to industry conferences such as the ROI Summit. If you are looking for a speaker who combines data, real-world cases, and the occasional thought-provoking idea, let’s talk about your next event.
31
Aug
Mexico City
ROI Summit 2016
11
Sep
Nebrija University, Seville, Spain
PIATCOM International Congress
21
Sep
Business Acceleration Group, Mexico City
Friction in Marketing
14
Oct
University of Guadalajara
The New Paradigms of Competitiveness
#artificialintelligence #AIinmarketing #marketingstrategy #digitalselling
AI Is Efficient, but Not Effective in Marketing
Artificial intelligence is not going to do your marketing for you. But when used wisely, it multiplies the effectiveness of every stage of the customer journey. In this video, I give you a framework for understanding exactly where AI adds value—and where your judgment remains irreplaceable.
Today, we confuse producing with achieving and speed with effectiveness. The result is a “sea of sameness”: thousands of companies using the same AI to generate more content, faster…
/ Digital Strategist · Martech and AI · Digital Sales
Follow my channel on videos on YouTube
What I Learned from Account-Based Marketing
Does your marketing team generate hundreds or thousands of leads every month, while sales manages to close only a handful?
Why Is My Company Selling Less?
5 Silent Growth Inhibitors that I encounter when assessing B2B companies that have stalled.
/ Books
Content Marketing for a Distracted Consumer
Based on his career at leading companies such as Quaker Oats, Seagram, HCLSoftware, IBM, SAP, and Ogilvy & Mather, as well as through his consulting and academic work at ITAM and Universidad Anáhuac, the author reveals how to create content that is relevant, memorable, and, above all, effective. An essential book for professionals seeking to make their brand or company stand out in the age of distraction.
/ What People Say About My Work
Results That Speak for Themselves
Marketing Director, IBM Mexico
A practical compilation based on real-world cases that reflects the importance of understanding the local context before applying global marketing concepts.
VP of Marketing, Turner Corp
Drawing from his deep knowledge of marketing, Abraham is able to distill the essential insights that can help an entrepreneur grow their business in Mexico."
Co-Founder at JART Digital Marketing.
In addition to being very kind, Abraham is an excellent digital consultant and a LinkedIn expert. He has taught my business partners and me how to understand, explore, and learn more about all the tools available on this social network. I highly recommend his work.
Director | Lifestyle, Gastronomy, Tourism.
Abraham is a wonderful person to work with, demonstrating empathy and patience when teaching new technological tools. I truly enjoyed collaborating with him and recommending him to the company where I work to provide training, which proved highly beneficial for the entire team.
Corporate Attorney
It is very important to highlight that, when it comes to new-era topics, Geifman is an excellent strategist. He is highly aware of the demands of the broader market, the impact and power of social media as an empowerment tool, and the strategies that can create a clear competitive advantage for success. I appreciated that, in helping a company achieve success, he focuses on the foundation of every organization—its employees—by working on their personal branding. Consequently, the benefits are reflected not only at the corporate level but also at the personal level.
Regional Vice President | Head of Marketing LAC at SAP
Abraham is a seasoned and experienced marketer with extensive knowledge of the new trends shaping how business is conducted today. His seniority and business acumen are remarkable, and he is always willing to share his vast experience with colleagues and peers. Abraham has earned a high level of credibility as a thought leader across all his areas of expertise, serving as both a writer and speaker at numerous forums in which he participates. It is a great privilege to work with Abraham.
Founder of @TendenciaYo
Abraham is a highly charismatic and experienced Social Selling consultant, which is why his courses are both extremely productive and enjoyable. He is always willing to explain all your questions in great detail and helps you work through your own practical cases, giving you a clearer perspective on the current challenges facing your business. He also provides examples and tips from other fields to broaden your knowledge and keep you from focusing on just one type of industry. I recommend him 100% for his dedication and commitment. He is one of those people who genuinely enjoys what he does.
/ Blog
Unfiltered ideas about marketing, sales, and technology
What Does AI Know About You?
In today’s market, the process of buying from you, hiring you, or recommending you begins long before the first meeting: it begins…
Our New Relationship with the Instagram Algorithm
“Manipulating” the algorithm is no longer a dirty word. With the arrival of Reels’ new fine-tuning feature, a test…
Jimmy Kimmel’s Return: When Censorship Boosts Viewership
The past week delivered a textbook lesson on the attention economy: attempting to silence a creator…
From Prompts to Processes: AI on Steroids
At first, the magic was in the “Look what this prompt generated!” moment. It was a celebration of…