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Jimmy Kimmel’s Return: When Censorship Boosts Viewership
The past week delivered a textbook lesson on the attention economy: attempting to silence a creator…
Let’s Not Trivialize Marketing
It is important to understand how local marketing practices incorporate the best elements of global theory...
How to Build a Strong Brand in Digital Media
I want to use this space to present a personal model that I developed and am currently in the process of..
Instagram Is an Expense, but YouTube Is an Investment.
We live in an era in which every social network demands attention, creativity, and budget. But not all of them offer the same..
Digital Marketing Strategies
offers you the most commercially relevant strategies and elements so that you can apply them to the development of a..
El marketing detrás de la carrera por la inteligencia artificial
¿Te ha tocado ver un nuevo modelo de IA "revolucionario" cada par de semanas y sentir que apenas terminaste..
Ego or Personal Branding?
One of the best ways to interact with customers and prospects today while avoiding prospecting through..
What Does AI Know About You?
In today’s market, the process of buying from you, hiring you, or recommending you begins long before the first meeting: it begins…
The Devil Is in the Details of Your Website
Many companies feel comfortable having a reasonably functional and affordable website. The truth is..
Super Bowl Commercials
Take a close look at this article by digital marketing consultant Abraham Geifman, where you will discover the..