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Our New Relationship with the Instagram Algorithm
“Manipulating” the algorithm is no longer a dirty word. With the arrival of Reels’ new fine-tuning feature, a test…
The Devil Is in the Details of Your Website
Many companies feel comfortable having a reasonably functional and affordable website. The truth is..
From Prompts to Processes: AI on Steroids
At first, the magic was in the “Look what this prompt generated!” moment. It was a celebration of…
Reddit: The Golden Opportunity Mexico Is Ignoring
Reddit: The Golden Opportunity Mexico Is Ignoring. While Mexican brands compete for the same spaces on..
How to Approach Post-COVID-19 Marketing Without a Budget
The market will not be the same once we return to normal working and consumption patterns. The “new..
The Great Challenge of Customer Retention
If we divide digital strategies into two broad groups, I always recommend distinguishing between those that generate..
Super Bowl Commercials
Take a close look at this article by digital marketing consultant Abraham Geifman, where you will discover the..
Jimmy Kimmel’s Return: When Censorship Boosts Viewership
The past week delivered a textbook lesson on the attention economy: attempting to silence a creator…
Ego or Personal Branding?
One of the best ways to interact with customers and prospects today while avoiding prospecting through..
Is It the Agency? Or the Lack of Strategy?
In my experience as a digital strategist, I have worked with many companies that feel frustrated with their digital agencies. The..