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From Prompts to Processes: AI on Steroids
At first, the magic was in the “Look what this prompt generated!” moment. It was a celebration of…
Digital Marketing Strategies
offers you the most commercially relevant strategies and elements so that you can apply them to the development of a..
Martech para SEO y GEO: la infraestructura que decide quién es visible
He acompañado a más de cien empresas en sus estrategias digitales y hay una constante que se repite en..
Digital Marketing Is Not Free
Digital marketing is a universe of opportunities you cannot afford to overlook. That is why Abraham Geifman,..
Instagram Is an Expense, but YouTube Is an Investment.
We live in an era in which every social network demands attention, creativity, and budget. But not all of them offer the same..
What Is “Dark Social,” and Why Should It Concern Us?
Readers may have heard of—or ventured out of curiosity, I hope—into the world many call the “Dark Web,” the version..
What Does AI Know About You?
In today’s market, the process of buying from you, hiring you, or recommending you begins long before the first meeting: it begins…
Without Empathy, There Are No Digital Customers
I have discussed in this space the importance of identifying the digital customer journey, which reveals..
Let’s Not Trivialize Marketing
It is important to understand how local marketing practices incorporate the best elements of global theory...
Our New Relationship with the Instagram Algorithm
“Manipulating” the algorithm is no longer a dirty word. With the arrival of Reels’ new fine-tuning feature, a test…